About us

Alexandre Centeleghe

Alexandre Centeleghe DipWSET
Founder and wine lecturer at Pur Jus Education

Swiss and French
Bachelor of Science from EHL – (Lausanne) Hospitality Business School
WSET Diploma 4

With experience in wine education, tasting, media, promotion, sales and PR, Alexandre has found his vocation for wine teaching a decade ago. He has given lectures to hundreds of students between Asia, Europe and North America.

Born in Switzerland, Alexandre has been travelling the world since a young age and still do so professionally to write wine reviews. He is the former vice president for tastings at JamesSuckling.com (international) and has been tasting thousands of wines around the world with his former boss and mentor, the world acclaimed American critic James Suckling.

Alexandre is currently giving wine lectures at EHL Hospitality Business Schoolfor students in the Bachelor programme and at Ecole du Vin in renown oenology school Changins . He is also working on freelance projets with wine promotional agencies, media and magazines such as Paris Match Suisse (read last article).

Alexandre is your teacher for the WSET programme both in English and French in Lausanne and Montreux. He looks forward to welcoming you and share his passion and experience of the wine world with you.

Juan Lo Bello

Juan Lo Bello
WSET Certified Wine Educator at Pur Jus Education

Argentinian and Italian
French Wine Scholar from the Wine Scholar Guild
WSET Diploma 4

His passion for wine started in Mendoza, Argentina, close to the original “Juan” (his grandfather), who introduced him to the world of wine.

He continued his professional career in the UK, where he finished the WSET Level 4 Diploma in 2008. He has worked for 15 years in international management roles in Asia, Europe and Canada. He mostly focused on sales and marketing, where he experienced the world of wine from every angle: producers, distributors/ importers, markets, brand development and consumers.

In 2016, he moved to Alsace and founded in Basel the Wine Guru on Wheels to provide personalised wine experiences and wine education to private individuals and corporate business customers.

Apart from WSET wine courses, Juan is also a professor of Global Wine Business and Global Wine Markets in the EM Strasbourg Business School.

He is married with one wife, has two children, two cats and Ugo (dog).

Juan is your teacher for the WSET programme in English in Basel and Zürich. He would love to introduce you to the wonderful world of wine, same as his grandfather did.